Meta’s Recent Quest Store Revenue Report Indicates a Stable Yet Unchanging Market

At last month’s Game Developers Conference, Meta gave us an update on how things are going in the Quest marketplace. They mentioned that they’ve hit a milestone with content on the Quest store raking in “over $2 billion.” If you’ve got a sense of déjà vu, it’s likely because this is the same amount they mentioned over a year ago.

When the Quest platform launched back in 2019, developers were seeing some promising revenue growth, especially during the era of Quest 2. But things have taken a bit of a breather over the past couple of years, with revenue growth slowing down.

Occasionally, Meta likes to spotlight new revenue achievements, such as when they shared the $2 billion figure in September 2023. However, now, more than a year and a half later, they’ve mentioned that same figure again in their latest Quest marketplace update.

This probably means they haven’t quite hit the $3 billion mark yet—if they had, you can bet Meta would have been eager to tell us. So, the most optimistic guess is that sales on the Quest platform are hovering around, let’s say, $2.9 billion as of March 2025.

With this in mind, we can reassess how revenue milestones have progressed in the Quest store. Following robust growth in average monthly store revenue during the Quest 2 era, things have mostly settled down into a pattern of slower growth as we move through the era of Quest 3 and Quest 3S.

In a similar update, Meta shared a few other statistics, albeit with limited explanation:

– Total payments rose about 12% in 2024.
– Customers spent 30% more monthly time in VR during 2024 compared to the previous year.

However, when Road to VR reached out for more details on the consistent “over $2 billion” figure cited in both 2023 and 2025, Meta didn’t respond.

Reflecting on the timeline, it’s crucial to take into account some pivotal details. The Quest 2 came out in October 2020, right when COVID lockdowns had everyone indoors and hungry for new entertainment options. Adding to its appeal, it debuted at $300, a good $100 cheaper than its predecessor.

Conversely, the Quest 3, which hit the market in October 2023, had a price tag of $500. Meta went heavy on promoting its ‘mixed reality’ capabilities, though those were arguably not fully fleshed out or a major selling point at the start.

Realizing that the pricier Quest 3 wasn’t attracting as much attention as its more affordable predecessor, Meta decided to launch the Quest 3S in October 2024, bringing back the $300 price point. They also permanently reduced the cost of the larger 512GB model from $650 to $500.

Since it’s only been about six months since the Quest 3S launched and the Quest 3 price drop, it remains to be seen how these adjustments will influence spending patterns on the Quest platform. Plus, looming U.S. tariffs introduced during the Trump administration might disrupt Meta’s new pricing strategy.

Beyond headset pricing strategies, Meta also recently disclosed a notable change in user demographics and spending behaviors. It appears that a wave of newer, younger users is driving an increased appetite for free-to-play content over premium offerings.