PullUp Entertainment, a French publisher, has recently named Geoffroy Sardin as their new CEO. Sardin joined the company at the beginning of 2024 as the deputy CEO after a nearly 26-year stint at Ubisoft.
Sardin expressed, “Stepping into the role of CEO at PullUp Entertainment is a tremendous honor. I want to express my gratitude to Fabrice Larue and the Board of Directors for their trust, as well as to the remarkable teams I’ve had the pleasure of collaborating with over the past year and a bit. Our success with AA and indie games stems from the quality and challenging gameplay that our passionate gaming communities love. We aim to keep up this successful strategy while further honing the organization’s maturity and discipline. We’re fully geared up to execute an ambitious launch plan for the upcoming fiscal year and beyond.”
Fabrice Larue, the executive chairman, chimed in: “In just over a year, Geoffroy has made a substantial impact on PullUp Entertainment’s operations. He’s led the company’s evolution with determination, putting an emphasis on more live content and better structuring our creative studios. Geoffroy was instrumental in the record-breaking launch of ‘Warhammer 40,000: Space Marine 2’, guiding our Focus Entertainment Publishing teams to success. His deep knowledge of the video game industry and leadership skills are invaluable assets for the group, and we’re thrilled to have him take charge of operational management to maintain PullUp Entertainment’s current momentum.”
